What the h... is Chrono24 thinking!?

Back when I was part of the rat race, a company I worked for wanted to save costs on employees' flight bookings. The brilliant idea they came up with was to have a little piece of software check the flights we had booked to see if there were cheaper alternatives. The only little tiny miniscule flaw was that the software completely disregarded any logic. Thus I was constantly bombarded with emails saying something like: Dear employee, we see that you have booked a flight on 16 may at 0630 from Amsterdam to Stockholm with a return flight from Stockholm to Amsterdam on 16 may at 1930 for a total cost of 600 euros. An alternative schedule that would have saved the company money is to leave on 16 may at 1230 from Amsterdam to Stockholm with a return flight from Stockholm to Amsterdam on 16 may at 1345 for a total cost of 400 euros. How could I have overlooked such a brilliant idea!

This went on for years without anyone with half a brain applying logic to the purpose of the software. 

Enter Chrono24. Whenever you buy a watch on Chrono24, they have a little piece of software send you an automated mail saying "Congrats! Your watch is now worth xxx". That xxx is the average price of that specific reference across Chrono24. 

Most people aren't looking to buy an average watch. They want something nicer, and perhaps they would like peace of mind with a full service having been performed and getting a warranty for their watch. A full service of any mechanical watch has a cost of at least 300 euros and a warranty has a cost as well, given that a tiny portion of the watches we sell do come back with issues that we resolve within the warranty. But is this taken into account by Chrono24's automated emails? Of course not. That's likely too much work to bother with. 

So just today a customer received a fabulous fully original 1971 Omega De Ville in near mint condition with an unpolished case that he paid around 1000 euros for. You can imagine the sinking feeling in his stomach when he opens a mail from Chrono24 that says "Congrats! Your watch is now worth 600 euros!"

Let's all join in on a slow clap for Chrono24. That kind of email just made the buyer sour on me as a seller and likely on Chrono24 as a platform also. And for what purpose? Exactly what was the fantastic idea behind sending these emails? 

Just stop the idiocy already, Chrono24. There are way too many bad decisions being made at your company so make a good one for a change and an easy one at that. 

End these emails. They do no one any good.